Edouard Heuer was passionate about precision. When he founded his workshop
in St. Imier, Switzerland in 1860, he had only one goal...taking time
measurement to greater heights. He decided then to direct his watch-making
efforts toward sport watches in general, and chronographs in particular. Since
then, TAG Heuer has always been at the forefront of watch-making design and
technology. For 141 years, TAG Heuer has confirmed its original idea to produce
watches that constantly push back the frontiers of precision, reliability and
aesthetics. That is why the TAG Heuer philosophy is symbolized by the slogan
�Swiss Avant-Garde since 1860.� To view the complete line,
visit the Tag Heuer website.
